ICAEW SE · Chapter 4 · Question 15 of 18
A company has made real progress in reducing its emissions but decides to say nothing about it publicly because it fears criticism if it misses future targets. What is this practice called?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Greenhushing
Explanation
Greenhushing is deliberately under-reporting or staying silent about sustainability performance or goals, often to avoid scrutiny. While less obviously harmful than greenwashing, it reduces transparency and makes it harder for stakeholders to assess performance and compare companies.
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