Which of the following statements accurately highlights the difference between Marketing and Selling?

Test yourself: pick an answer

• A)There is no difference; the terms are synonymous in a corporate environment.
• B)Marketing is heavily focused on the needs of the seller, while selling focuses on the needs of the buyer.
• C)Selling focuses heavily on exchanging an existing product for money, while marketing focuses broadly on identifying and fulfilling customer needs from start to finish.
• D)Selling is a long-term strategic process, whereas marketing is a short-term tactical event.