PRC-3 · Chapter 7 · Question 7 of 72
A clothing retailer places a large banner in the store window offering a 'Buy One Get One Free' deal for the weekend. Which element of the marketing mix does this specific action fall under?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Promotion
Explanation
Promotion encompasses all the communication strategies, including advertising, sales promotions, public relations, and direct marketing, used to persuade customers to buy.
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