PRC-3 · Chapter 7 · Question 64 of 72
Which one of the following is NOT typically included in the complex set of activities defined as marketing?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Accounting
Explanation
Accounting is a distinct financial reporting function, whereas transporting, storing, and grading are physical activities historically associated with the marketing distribution channel.
More Concepts of Branding and Marketing MCQs
- Q66Products are broadly classified into two primary economic categories. These are:
- Q67Which specific product type is sub-divided into categories such as convenience, shopping, or specialty products?
- Q68Heavy capital items, raw materials, and operating supplies are sub-categories of which major product type?
- Q69A consumer who purchases a virtual e-book on a Kindle instead of a physical paperback is engaging as a:
- Q70During the 'Introduction' phase of the Product Life Cycle, the majority of a company's costs are typically incurred in: