PRC-3 · Chapter 7 · Question 63 of 72
Which of the following describes a systematic approach to anticipating, identifying, and satisfying consumer needs profitably?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Marketing
Explanation
Marketing is the overarching systematic process of determining consumer demand and successfully delivering products or services to satisfy those demands.
More Concepts of Branding and Marketing MCQs
- Q65Which of the following are considered fundamental characteristics of a product?
- Q66Products are broadly classified into two primary economic categories. These are:
- Q67Which specific product type is sub-divided into categories such as convenience, shopping, or specialty products?
- Q68Heavy capital items, raw materials, and operating supplies are sub-categories of which major product type?
- Q69A consumer who purchases a virtual e-book on a Kindle instead of a physical paperback is engaging as a: