PRC-3 · Chapter 7 · Question 38 of 72
A tire manufacturer funds a nationwide 'Road Safety and Safe Driving' television campaign. In marketing terms, what is the firm primarily developing through this action?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Effective relationships and trust with the public
Explanation
Promoting safety campaigns (marketing an idea) helps the firm build long-term trust, goodwill, and effective relationships with the community and customers.
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