PRC-3 · Chapter 7 · Question 44 of 72
Unlike industrial goods that are bought by a few specialized factories, what is a primary characteristic of the market for 'Consumer Products' like toothpaste or soap?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) They have many buyers (mass market)
Explanation
Consumer products are aimed at the general public and therefore characteristically have a vast number of individual buyers.
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