ACCA BT · Chapter 2 · Question 4 of 11
In a PESTEL analysis, a change in the age structure of a country's population would be classified under which heading?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Social
Explanation
Demographic factors such as age structure, birth rates and household composition are social factors in a PESTEL analysis. Political factors concern government stability and policy, economic factors concern items such as growth, inflation and interest rates, and technological factors concern innovation and new processes.
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