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ACCA BT · Chapter 2 · Question 10 of 11

A furniture retailer offers free assembly and a five-year repair service after delivery. In Porter's value chain, which primary activity does the repair service fall under?

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Reveal answer & explanation

Correct answer: D) Service

Explanation

Service covers activities that maintain or enhance a product's value after sale, such as installation, repair and after-sales support. Outbound logistics concerns storing and distributing the finished product to the customer, marketing and sales concerns persuading customers to buy, and operations converts inputs into the final product.

All 11 questions in Chapter 2Stakeholders and the external environment MCQs with answers

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