ACCA BT · Chapter 2 · Question 10 of 11
A furniture retailer offers free assembly and a five-year repair service after delivery. In Porter's value chain, which primary activity does the repair service fall under?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Service
Explanation
Service covers activities that maintain or enhance a product's value after sale, such as installation, repair and after-sales support. Outbound logistics concerns storing and distributing the finished product to the customer, marketing and sales concerns persuading customers to buy, and operations converts inputs into the final product.
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