ACCA BT · Chapter 2 · Question 2 of 11
Using Mendelow's matrix, a stakeholder group has high power but low interest in a proposed project. What strategy should management adopt towards this group?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Keep satisfied
Explanation
Mendelow's matrix plots power against interest. High power with low interest calls for keeping the group satisfied so that it does not become interested and use its power against the project. High power and high interest are key players, low power and high interest should be kept informed, and low power with low interest needs minimal effort.
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