CA Inter P6 · Chapter 11 · Question 2 of 11
An ageing population and the shift towards nuclear families, which change demand for healthcare and home services, are examples of which factor in the macro environment?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Social (socio-cultural) factor
Explanation
Demographic changes such as age profile, family structure and lifestyle fall under social or socio-cultural factors. They shape what customers want and how they buy. Economic factors cover items such as income, inflation and interest rates.
More Strategic Analysis: External Environment MCQs
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