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CA Inter P6 · Chapter 11 · Question 1 of 11

A new law requires all e-commerce companies to store customers' personal data within the country and obtain explicit consent before using it. In a PESTLE analysis, this is mainly classified as a:

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Reveal answer & explanation

Correct answer: D) Legal factor

Explanation

PESTLE groups macro-environmental influences into Political, Economic, Social, Technological, Legal and Environmental factors. A statutory requirement on data storage and consent is a legal factor. The technology needed to comply is a consequence, but the driver is the law.

All 11 questions in Chapter 11Strategic Analysis: External Environment MCQs with answers

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