CAF-3 · Chapter 13 · Question 5 of 15
A retail supermarket analyzes its customers' purchasing behavior using big data analytics. Instead of just using this data internally, the supermarket sells the anonymized insights to third-party market research firms to create a new revenue stream. This strategy is known as:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Data Monetization
Explanation
Data monetization involves sharing or selling data insights with partners or third parties to create entirely new revenue streams for the business
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