CAF-3 · Chapter 13 · Question 1 of 15
A traditional taxi service releases a slightly faster app update for booking rides, whereas Uber enters the market and completely redefines the entire ride-hailing business model using GPS and real-time data. Uber's approach is a classic example of:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Digital Disruption
Explanation
Digital disruption occurs when emerging technologies fundamentally alter the value proposition and operations of an industry, introducing radical changes rather than just incremental improvements
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