CAF-7 · Chapter 2 · Question 13 of 15
As part of its digital marketing strategy, a cosmetics brand pays popular video creators on platforms like YouTube and TikTok to feature and review its new products. This marketing approach primarily leverages:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Blogs and Vlogs
Explanation
A Vlog (video blog) is a form of digital content. Brands heavily leverage popular vloggers (influencers) for marketing purposes to reach highly targeted and engaged audiences.
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