CAF-7 · Chapter 4 · Question 9 of 15
According to the BCG Matrix, a product that holds a very low market share in a stagnant, low-growth market is classified as a 'Dog'. What is the most common strategic recommendation for a Dog?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Give serious consideration to abandoning the product and withdrawing from the market
Explanation
Dogs have low market share and low market growth. They are often loss-making or barely break even. The standard strategic advice is to divest, abandon, or withdraw them from the market to stop them from draining cash.
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