CAF-7 · Chapter 4 · Question 7 of 15
A multinational corporation uses the Boston Consulting Group (BCG) Matrix to analyze its portfolio. It plots its business units on a graph using circles. According to the ICAP study text, what does the size of the circle represent?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) The money value of sales for the product
Explanation
When plotting individual products or business units on the BCG Matrix, they are drawn as circles. The size of the circle represents the relative money value of sales (or revenue) for that specific product.
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