CAF-7 · Chapter 5 · Question 12 of 15
During a SWOT analysis, an apparel manufacturer realizes that changing societal trends towards casual home-wear will greatly increase the demand for its existing line of sweatpants. How should this changing societal trend be classified?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Opportunity
Explanation
Changes in the external environment (like societal trends, economic shifts, or new technologies) that present favorable possibilities for the business to grow or increase profits are classified as Opportunities.
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