CAF-7 · Chapter 5 · Question 15 of 15
Which of the following activities in Porter's Value Chain is primarily responsible for ensuring that customers are aware of the product and providing them with a reason to purchase it?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Marketing and sales
Explanation
Marketing and sales activities provide the means by which buyers are made aware of the product or service and are persuaded to purchase it, encompassing advertising, promotion, and pricing strategies.
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