PRC-3 · Chapter 7 · Question 6 of 72
Which of the 4 Ps involves decisions about how to physically transport products from the manufacturing plant and to which retail stores they should be placed on shelves?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Place
Explanation
Place (also known as distribution) involves decisions regarding the channels, coverage, assortments, locations, inventory, transport, and logistics required to make the product accessible to consumers.
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