PRC-3 · Chapter 7 · Question 34 of 72
A coffee shop creates a highly recognizable green mermaid logo and a specific font for its cups so that consumers instantly recognize it on the street. This strategy is known as:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Branding
Explanation
Branding involves creating unique names, symbols, and designs that identify a product and strongly differentiate it from competitors.
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