PRC-3 · Chapter 7 · Question 35 of 72
A tech company invents a revolutionary new virtual reality headset. Sales are initially slow as consumers learn about the product, and advertising costs are massive. Which stage of the Product Life Cycle is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Introduction phase
Explanation
The introduction phase of the product life cycle is characterized by low sales, high promotional spending, and the need to educate the market.
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