PRC-3 · Chapter 7 · Question 62 of 72
While the traditional Marketing Mix for physical goods uses the 4Ps, service industries often use an extended mix (7Ps). Which of the following 'P's refers specifically to the staff and employees who interact with the customer?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) People
Explanation
In the extended marketing mix for services, 'People' is a crucial component, as the employees delivering the service directly impact the customer's experience.
More Concepts of Branding and Marketing MCQs
- Q64Which one of the following is NOT typically included in the complex set of activities defined as marketing?
- Q65Which of the following are considered fundamental characteristics of a product?
- Q66Products are broadly classified into two primary economic categories. These are:
- Q67Which specific product type is sub-divided into categories such as convenience, shopping, or specialty products?
- Q68Heavy capital items, raw materials, and operating supplies are sub-categories of which major product type?