PRC-3 · Chapter 7 · Question 47 of 72
Traditionally, the marketing mix consists of the 4 Ps (Product, Price, Place, Promotion). In service industries, which element is often added to represent the staff who interact with customers?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) People
Explanation
In extended marketing mixes (like the 7 Ps), 'People' is a crucial component representing the employees who deliver the service and build customer trust.
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