PRC-3 · Chapter 7 · Question 53 of 72
A luxury car brand uses data analytics to focus its entire marketing budget exclusively on high-income professionals aged 40 to 60 living in major cities. This specific, defined group of consumers is called the firm's:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Target market
Explanation
A target market is a specific group of consumers (defined by demographics, income, etc.) that a company directs its marketing efforts toward.
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