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ACCA BT · Chapter 11 · Question 11 of 11

Which of the following is an example of a 'content' theory of motivation?

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: D) Maslow's hierarchy of needs

Explanation

Content theories focus on what motivates people, identifying needs or factors, and include Maslow, Herzberg and McClelland. Process theories, such as Vroom's expectancy theory, equity theory and goal-setting theory, focus on how people decide to be motivated.

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