Which of the following best describes the difference between marketing and selling?

Test yourself: pick an answer

• A)Selling is a long-term strategy, while marketing is a one-time event.
• B)Selling focuses on satisfying consumer needs, while marketing focuses on inventory disposal.
• C)Marketing is a broad process matching offerings to needs, while selling is a tactical effort to close a deal.
• D)There is no difference; the terms are identical in business.