PRC-3 · Chapter 7 · Question 26 of 72
A modern tech firm believes that instead of just pushing its existing inventory, it must first discover what features consumers desire and then build products to satisfy those desires. What concept is this firm following?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) The marketing concept
Explanation
The modern marketing concept focuses entirely on identifying consumer needs and wants first, and then fulfilling them to achieve organizational goals.
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