PRC-3 · Chapter 7 · Question 23 of 72
A government agency runs a media campaign urging citizens not to text and drive. In marketing terms, what is the 'product' being marketed here?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) An idea or concept
Explanation
Marketing is not just for physical goods or services; social campaigns successfully market 'ideas' to influence public behavior.
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