PRC-3 · Chapter 7 · Question 20 of 72
A cosmetics firm runs a 'Buy One Get One Free' offer to clear out old inventory before a new line launches. This specific tactic falls under which component of the marketing mix?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Promotion
Explanation
Sales promotions, such as discounts and BOGO offers, fall under the 'Promotion' element of the marketing mix, designed to stimulate immediate sales.
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