PRC-3 · Chapter 7 · Question 45 of 72
A firm uses complex data analytics to study the age, income (demography), and location (geography) of potential buyers. What is the firm trying to define?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Its target market segment
Explanation
A target market segment is a specific group of consumers defined by demographics, geography, and behavior, at whom the firm directs its marketing.
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