PRC-3 · Chapter 7 · Question 28 of 72
A software company decides to offer a 20% discount to college students and allows them to pay in three monthly installments. Which element of the Marketing Mix (4 Ps) does this decision relate to?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Price
Explanation
The 'Price' element encompasses not just the list price, but also discounts, allowances, and payment terms.
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