PRC-3 · Chapter 7 · Question 29 of 72
A sports drink company negotiates with a major supermarket chain to ensure its drinks are stocked in the refrigerated aisles of 500 stores nationwide. Which element of the Marketing Mix is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Place
Explanation
The 'Place' component deals with distribution channels, logistics, and ensuring the product is physically available where consumers want to buy it.
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