PRC-3 · Chapter 7 · Question 57 of 72
A brand of soap has been on the market for 40 years. Sales have completely leveled off, the market is saturated, and competition is extremely intense, leading to price wars. Which stage of the Product Life Cycle is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Maturity
Explanation
During the maturity stage, sales growth flattens, the market is saturated, and firms must defend their market share against intense competition.
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