PRC-3 · Chapter 7 · Question 56 of 72
A tech firm releases a revolutionary new virtual reality headset. Sales are initially very slow, and the firm is spending millions on advertising just to educate the public about what the product is. Which stage of the Product Life Cycle is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Introduction
Explanation
The introduction stage is the first phase of the product life cycle, characterized by slow sales, high promotional costs, and the need to educate consumers.
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