PRC-3 · Chapter 7 · Question 61 of 72
A consumer logs onto an online platform, pays Rs. 500 via credit card, and instantly downloads a new video game directly to their console. This individual is classified as a:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Digital buyer
Explanation
A digital buyer is a consumer who purchases goods or services (especially digital items like software or eBooks) over the internet.
More Concepts of Branding and Marketing MCQs
- Q63Which of the following describes a systematic approach to anticipating, identifying, and satisfying consumer needs profitably?
- Q64Which one of the following is NOT typically included in the complex set of activities defined as marketing?
- Q65Which of the following are considered fundamental characteristics of a product?
- Q66Products are broadly classified into two primary economic categories. These are:
- Q67Which specific product type is sub-divided into categories such as convenience, shopping, or specialty products?