CA Inter P6 · Chapter 11 · Question 10 of 11
Which of the following is part of a firm's micro (task) environment rather than its macro environment?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Its customers, suppliers and competitors
Explanation
The micro environment consists of actors close to the firm that directly affect its ability to serve customers: customers, suppliers, competitors, intermediaries and the public. The macro environment consists of broad forces such as economic, demographic, political and technological trends that affect all firms.
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