PRC-3 · Chapter 7 · Question 60 of 72
A local government health department spends Rs. 5 million on a billboard and radio campaign urging citizens to get vaccinated against the flu. In marketing terminology, what is the 'product' being marketed here?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) An idea (social marketing)
Explanation
Marketing is not limited to physical goods or commercial services; advocacy campaigns successfully market 'ideas' to influence public behavior.
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