PRC-3 · Chapter 7 · Question 19 of 72
Which element of the marketing mix involves managing warehouses, transportation, and selecting retail locations so the product reaches the consumer?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: D) Place
Explanation
The 'Place' (or distribution) element of the marketing mix concerns the logistics and channels used to physically get the product to the consumer.
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