PRC-3 · Chapter 7 · Question 18 of 72
When a completely new tech gadget is first launched, sales are slow, and advertising costs are very high as the company educates the market. Which stage of the Product Life Cycle is this?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Introduction
Explanation
During the introduction stage of the product life cycle, a new product is brought to market with high promotional costs and slow initial sales.
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