PRC-3 · Chapter 7 · Question 4 of 72
A fast-food chain adopts a very distinct yellow 'M' logo, standardized building designs, and unique product names (like 'Big Mac') to differentiate itself instantly from competitors. This strategic process is called:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Branding
Explanation
Branding is the process of creating a unique name, design, and image for a product in the consumers' mind through advertising with a consistent theme.
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