PRC-3 · Chapter 7 · Question 3 of 72
A luxury watchmaker designs its timepieces and advertising specifically to appeal to high-income professionals aged 40-60. What is this specific group of intended customers called?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Target market
Explanation
A target market is a specific group of consumers with shared characteristics that a business has identified as the primary aim for its products and marketing efforts.
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