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PRC-3 · Chapter 7 · Question 72 of 72

If a housing society focuses purely on creating high-quality living environments before considering how to sell them, its focus is primarily on:

Test yourself: pick an answer

Reveal answer & explanation

Correct answer: A) Housing products (Product orientation)

Explanation

A product orientation focuses heavily on the quality and features of the product itself, assuming that a superior product will naturally sell itself.

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