PRC-3 · Chapter 7 · Question 72 of 72
If a housing society focuses purely on creating high-quality living environments before considering how to sell them, its focus is primarily on:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Housing products (Product orientation)
Explanation
A product orientation focuses heavily on the quality and features of the product itself, assuming that a superior product will naturally sell itself.
More Concepts of Branding and Marketing MCQs
- Q2A beverage company develops a new sports energy drink. They set the price at Rs. 200, decide to sell it exclusively in gyms, and run a…
- Q3A luxury watchmaker designs its timepieces and advertising specifically to appeal to high-income professionals aged 40-60. What is this…
- Q4A fast-food chain adopts a very distinct yellow 'M' logo, standardized building designs, and unique product names (like 'Big Mac') to…
- Q5When a completely innovative tech gadget is first introduced to the public, advertising costs are massive to educate the consumer, and…
- Q6Which of the 4 Ps involves decisions about how to physically transport products from the manufacturing plant and to which retail stores…
