PRC-3 · Chapter 7 · Question 2 of 72
A beverage company develops a new sports energy drink. They set the price at Rs. 200, decide to sell it exclusively in gyms, and run a promotional campaign featuring famous athletes. These four combined elements are the company's:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Marketing Mix (4 Ps)
Explanation
The Marketing Mix consists of Product, Price, Place, and Promotion. These are the four tactical strategies a company blends to produce the desired response in the target market.
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