PRC-3 · Chapter 7 · Question 31 of 72
A local health authority runs a billboard campaign encouraging citizens to stop smoking. In the context of marketing, the concept of 'stopping smoking' is classified as an intangible:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Idea
Explanation
Marketing is not limited to physical goods or services. Advocacy campaigns successfully market 'ideas' to change public behavior.
More Concepts of Branding and Marketing MCQs
- Q33Before launching a new flavor of chips, a snack company organizes focus groups and online surveys to gather data on consumer taste…
- Q34A coffee shop creates a highly recognizable green mermaid logo and a specific font for its cups so that consumers instantly recognize it…
- Q35A tech company invents a revolutionary new virtual reality headset. Sales are initially slow as consumers learn about the product, and…
- Q36A popular soda has been on the market for 30 years. Sales have leveled off, the market is completely saturated, and competition is fierce…
- Q37A tech startup launches a revolutionary new smartwatch. To build brand recognition and create awareness in the market, they invest heavily…