PRC-3 · Chapter 7 · Question 30 of 72
A cosmetic brand launches a massive television advertising campaign, sponsors a popular beauty vlogger on YouTube, and sends out press releases. Which element of the Marketing Mix do these activities represent?
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Promotion
Explanation
Promotion covers all forms of communication used to inform, persuade, and remind consumers, including advertising, PR, and sales promotions.
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