PRC-3 · Chapter 7 · Question 32 of 72
A luxury watchmaker designs a campaign specifically aimed at high-income professionals aged 40-60. This specific, well-defined group of consumers is known as the firm's:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: A) Target market
Explanation
A target market is the specific segment of potential consumers whose needs a company focuses on satisfying with its marketing efforts.
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