PRC-3 · Chapter 7 · Question 17 of 72
A fast-food chain creates a memorable jingle, a distinct red-and-yellow color scheme, and a recognizable logo to differentiate itself from rivals. This activity is called:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: C) Branding
Explanation
Branding is the process of creating unique names, designs, and symbols that identify a product and distinguish it from competitors.
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