PRC-3 · Chapter 7 · Question 15 of 72
A beverage company is finalizing its recipe, setting the retail price, choosing supermarkets for distribution, and launching a TV ad. These four elements collectively make up the:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Marketing Mix (4 Ps)
Explanation
The Marketing Mix consists of the 4 Ps: Product, Price, Place, and Promotion, which are the controllable tools a company uses to influence demand.
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