PRC-3 · Chapter 7 · Question 16 of 72
A high-end sports car manufacturer focuses its advertising exclusively on high-income individuals aged 35-55. This specific demographic group is known as the firm's:
Test yourself: pick an answer
Reveal answer & explanation
Correct answer: B) Target market
Explanation
A target market is the specific, well-defined group of consumers at which a company directs its marketing efforts and product offerings.
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